Criterion Collection Opens First Store in Toronto: Exclusive Physical Outpost Debuts!

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By : Claude Merritt

A New Haven for Film Enthusiasts: Toronto Welcomes Its First Criterion Collection Store

Toronto’s vibrant Entertainment District has a new and exciting addition, particularly for film aficionados. The renowned physical media distributor, the Criterion Collection, has chosen Toronto for its first-ever physical retail location. Cinema Cellar, an independent home-video retailer, has opened its doors at 129 John Street, just a stone’s throw from well-known venues like TIFF Lightbox and Scotiabank Theatre. This launch not only marks a significant milestone for the Criterion Collection but also for the local and international film community in Toronto.

While Cinema Cellar is not exclusively a Criterion store, it has dedicated a substantial portion of its space to the distributor’s films, particularly during the Toronto International Film Festival (TIFF). Post-festival, the store plans to continue its focus on Criterion while rotating other labels periodically.

Building a Community Around Cinema

The opening of Cinema Cellar is seen as a strategic move to create a hub for movie lovers to explore and deepen their appreciation for cinema. According to press materials from Cinema Cellar, the store aims to be a “physical destination for movie lovers to discover cinema, build their collections, and connect with the community.” This initiative is supported by a long-term exclusive partnership with Blue Fox Entertainment Canada, ensuring that Cinema Cellar will feature an extensive catalog of films from Criterion and other leading film labels.

Shoppers browsing shelves in an intimate indie shop during a community event
Cinema Cellar aims to be a community hub where cinephiles gather and browse physical media.

Criterion’s Chief Marketing Officer, Anne Kawalerski, shared insights with IndieWire during the opening, emphasizing the tactile pleasure of browsing physical media which contrasts sharply with the impersonal nature of online shopping. The store’s launch aligns with last year’s successful Criterion Mobile Closet event at TIFF, which saw a turnout of over a thousand visitors in just two days, highlighting the strong local demand for Criterion’s offerings.

What’s In Store?

Visitors to Cinema Cellar can expect a rich selection of classic and contemporary films from around the globe, including notable Canadian films. Among the Canadian titles available are Criterion editions of David Cronenberg’s “Crash” and François Girard’s “Thirty Two Short Films About Glenn Gould.” Additionally, through a partnership with Janus Films, Cinema Cellar will distribute films that have resonated with TIFF audiences, like “Magellan” and “Two Prosecutors,” which were popular at last year’s festival.

Shelves stocked with Criterion Collection editions and film classics
A curated selection of Criterion and other label editions will be available at Cinema Cellar.

Dave Hudakoc, President of Blue Fox Entertainment Canada and Cinema Cellar, expressed his enthusiasm about the partnership with Criterion, stating, “Our goal with Cinema Cellar, both online and in person, is to ensure we have an unrivaled selection and a seamless way for film lovers to discover and own the movies they care most about.”

Exploring Future Possibilities

When queried about the possibility of other similar ventures or even dedicated Criterion stores, Kawalerski revealed that while there are no immediate plans, the concept of creating community-centric spaces is something they are keen to explore further. This indicates a potential expansion of Criterion’s physical presence beyond its existing availability in over 500 Barnes and Noble stores.

The establishment of Cinema Cellar in Toronto not only provides a dedicated spot for Canadians to rediscover and enjoy films but also cements the city’s status as a significant hub for the international film community. With its comprehensive selection and commitment to enhancing film culture, Cinema Cellar is set to become a cherished destination for Toronto’s cinephiles and visiting film enthusiasts alike.

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