IndieWire on Google: Proven SEO Tricks to Become a Preferred Source

Update on :

By : Claude Merritt

Make IndieWire one of your preferred Google news sources

By Christian Zilko
November 3, 2026 — 10:30 a.m.

Why you might want to do this
If you follow IndieWire for film and television news, interviews, reviews, and festival coverage, you can tell Google to prioritize our reporting across its services. Marking IndieWire as a preferred source nudges Google to surface our articles higher in regular search results, in Discover, and inside AI-generated overviews — so you’ll see our coverage first when looking up release dates, show recommendations, or breaking entertainment stories.

Fast ways to add us
You don’t have to dig through settings if you don’t want to. You can:
– Click the “Add Us As a Preferred Google Source” button near the top of this article.
– Use the direct link we provide to add IndieWire immediately.
– Or follow the manual steps below to set it up yourself.

How to add IndieWire manually
Follow these simple actions inside Google’s search results to make IndieWire a preferred source:

1. Run a search about a movie or TV topic

Open Google.com and search for any film- or TV-related term — the title of a movie, a TV series, a festival name, or any entertainment query. This will make the news-oriented section appear in your results.

Computer screen showing Google search results for a movie title
Start by searching Google for a film or TV title to reveal the news module.

2. Find the news box and open its customization

Look for the news area (often labeled “Top Stories” or similar). In the upper-right corner of that news module there’s a star/“Customize” control — click it to edit which outlets Google prioritizes for your results.

3. Tell Google you prefer IndieWire

A dialog or search field will open asking you to enter preferred sources. Type “IndieWire” into that field and select it from the suggestions.

Close-up of a dialog box on screen to add a preferred news source
Type IndieWire into the preferred sources field and select it from suggestions.

4. Refresh your results

After adding IndieWire, hit the “Reload results” or equivalent button in that dialog. Google will then reprioritize results so our articles show up more prominently for the queries you run.

What changes after you add a preferred source
Once IndieWire is listed in your preferred sources, Google will give our stories greater prominence across:
– Standard search results that include news coverage
– Google Discover feeds
– AI Overviews that summarize answers for queries

A quick reminder
If you want the fastest route, use the button or link provided above this article. Otherwise, the manual steps outlined here let you control which outlets Google elevates in your searches and summaries.

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