New TV Standard DVB-I Unveiled: Discover What It Brings to Your Viewing Experience!

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By : Ned Winslow

Exploring the Future of Television with DVB-I

The television industry is on the brink of a significant evolution with the introduction of the DVB-I standard, a new technology poised to merge traditional linear TV with the flexibility of IP streaming. This innovative approach aims to streamline the viewing experience, making it more user-friendly and accessible, regardless of the transmission methods or devices used.

### The Genesis and Progress of DVB-I

Since the beginning of the year, both private and public broadcasters have been collaborating on the rollout of DVB-I. Initially targeted for a 2023 launch, the complexity of this technological leap led to multiple delays. One of the early setbacks was the insufficient participation of device manufacturers during the pilot phase. However, momentum has been building, with the second phase showing promising progress. By March, stakeholders had started outlining the conditions for implementing DVB-I, signaling a move forward in the project.

### Collaborative Efforts Behind DVB-I

In 2024, a critical initiative known as the “Runde Tisch DVB-I” was established to discuss the prerequisites for the market launch of DVB-I in Germany. This roundtable, moderated by the 14 state media authorities, includes major TV providers such as RTL Deutschland, ARD, ZDF, and ProSiebenSat.1 Media. Other key participants include the Federal Network Agency, the Association of Private Media Companies (VAUNET), and the Central Association of the Electrical and Digital Industries (ZVEI). This collaborative effort underscores the broad support and multifaceted approach required to introduce DVB-I successfully.

### Understanding DVB-I and Its Capabilities

DVB-I stands for Digital Video Broadcasting – Internet and builds upon existing TV standards which include transmission via antenna (DVB-T2), satellite (DVB-S), and cable (DVB-C). Unlike these traditional formats, DVB-I does not completely abandon linear television structures. Viewers who prefer scheduled programming can still enjoy their favorite shows at specific times. However, DVB-I also offers on-demand video services, enhancing flexibility for users.

This new standard aims to integrate all linear and streaming content onto one cohesive and easy-to-navigate interface on TV sets, eliminating the need to launch separate applications like those required on current smart TVs. Additionally, DVB-I integrates the latest version of HbbTV (Hybrid Broadcast Broadband TV), allowing broadcasters to offer extra content and media libraries accessible via the red button on remote controls. DVB-I also supports accessibility features such as customizable subtitles and sign language interpretation, further enhancing its utility.

### The Hardware Requirements

Adopting DVB-I might necessitate new hardware for many users, particularly if their existing TVs do not support the new standard. Currently, Vestel, a Turkish manufacturer, is almost exclusively selling TVs compatible with the upcoming DVB-I standard. For newer smart TVs, a simple software update might suffice if manufacturers provide one. Furthermore, it’s likely that older TVs could be economically upgraded to DVB-I using streaming sticks or set-top boxes after its launch, ensuring widespread accessibility.

As the television landscape evolves, DVB-I represents a significant step towards a unified viewing platform that combines the best of traditional broadcasting with the advantages of modern streaming technologies. This initiative not only promises to enhance viewer experience but also ensures that accessibility and ease of use are at the forefront of future television standards.

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