Leadership Transition at the American Film Market
In a significant development at the Independent Film and Television Alliance (IFTA), which is renowned for organizing the American Film Market (AFM) annually, a leadership transition is set to occur by the end of January. Jean Prewitt, who has been at the helm for 25 years, is stepping down. Jackie Brenneman, a former executive with NATO (now Cinema United), has been appointed as the new president and CEO, ready to steer the organization into its future.
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From Legal Expertise to Leading IFTA
Jackie Brenneman’s diverse background includes significant roles such as the executive vice president and general counsel at NATO. During her tenure, she was pivotal in leading NATO’s responses during the COVID-19 pandemic and played a key role in the "Save Our Screens" initiative, aimed at supporting the cinema industry during crises. Her recent role as CEO of Attend and a founding partner at The Fithian Group, which facilitated a direct connection between indie filmmakers and exhibitors, underscores her deep involvement and innovative approach within the film industry.
Paul Bales, Chairperson of IFTA and Partner & COO at The Asylum, praised Brenneman for her comprehensive industry insight and her adeptness in managing complex membership organizations. He highlighted her unique qualification for leading IFTA and AFM, especially considering the rapid transformations the film industry is currently undergoing.
Vision for the Future
Jackie Brenneman is poised to embrace the challenges and opportunities that come with the evolving landscapes of film production and distribution. She recognizes the critical juncture at which the independent film and television community stands — a sector known for its innovation and risk-taking. Brenneman is committed to leveraging the robust foundation laid by Prewitt to guide IFTA and AFM towards new achievements and to foster collaborations that enhance the independent sector’s impact worldwide.
Jean Prewitt’s Legacy
Jean Prewitt has been credited with transforming AFM into a pivotal event in the indie film sales calendar, effectively attracting over 6,000 attendees and more than 500 buyers globally in recent editions. Prewitt’s leadership not only expanded AFM’s reach and influence but also ensured its return to Los Angeles from Las Vegas following feedback from participants, highlighting her responsiveness to the community’s preferences.
Reflecting on her tenure, Prewitt expressed pride in the growth and vibrancy of the IFTA community under her leadership. She voiced confidence in Brenneman’s capabilities to lead both the Alliance and AFM forward, recognizing her deep understanding of the industry’s dynamics and her ability to support the entrepreneurial spirit of independent filmmakers.
A New Chapter Begins
As the independent film sector continues to adapt to new financial structures and production models, leaders like Jackie Brenneman will be instrumental in shaping its direction. With a strong foundation and a forward-looking leadership approach, IFTA and AFM are well-positioned to remain pivotal platforms where creativity and business converge in the independent film and television landscape.
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Claude Merritt explores the world of entertainment with a keen eye. From music to film, TV series, and popular culture, he covers celebrity news and American cultural trends with a lively and critical approach.
